ClaimID is a service that lets you manage your online identity. Ok, so put simply... There is probably a fair bit of crap online that is about you (if your like me you'll get a few google results for your name). This site is supposed to help you organize the stuff that is actually related to you. You just add the bookmarklet, and then google yourself, then just use the bookmarklet on all the results that relate to you and sort them the way you want. Sounds pretty easy, i have had a quick go at it and it seems easy enough to use. but it is currently in Beta so you'll have to jump on the waiting list.